The Awarding Winning New Grouse

It is of no surprise to The Whisky Boys that this exceptional and prestigious blend has won this recent award, all we can say is that the guys and gals at The Famous Grouse be prepared, this is just the start of an avalanche of awards that are sure to be heading their way. This dram is expected to be The Whisky Boys blend of the year, yes that means another success.

Press release: 30th June 2011


The Naked Grouse, the newest member of The Famous Grouse family launched just this year, has picked up an award at the Scotch Whisky Masters. Winning a Masters in the premium blends category, The Naked Grouse was described as ‘a revelation’ by members of the judging panel.

This follows on from The Naked Grouse’s recent success in the Scottish Field Whisky Challenge 2011, where it won the ‘Bottling of the Year under £35’ category.

The Scotch Whisky Masters awards team was chaired by Patience Gould, Editor of The Spirit Business. The panel featured journalists, mixologists, restaurant managers, whisky sellers and bloggers. Other judges include Dominic Roskrow, Freelance Journalist, Sukinder Singh from The Whisky Exchange and Kane Brooks, Head of Mixology at The Folly.

Following a record number of entries, The Naked Grouse was one the few blends to receive a Masters Award. According to chair of the judges, Patience Gould: “This [The Naked Grouse] was an instant favourite. It’s sweet, almost toffee like nose demanded to be tasted,  and there was no disappointment.  It has a great after taste of all things that you’d expect from a Scotch plus a hthe-naked-grouseint of smoke – dangerously moorish. To win a Master award a Scotch whisky has to appeal to all the judges and The Naked Grouse did just that!”

Gerry O’Donnell, Director, The Famous Grouse commented “The concept behind The Naked Grouse was to forget about the bells and bows and concentrate on making a truly fantastic liquid. We are delighted that this has been recognised by the Scotch Whisky Masters.”

The Naked Grouse contains two of the world’s most renowned malts, Highland Park and The Macallan, which are then slow-matured in first fill sweet sherry casks, the most expensive in the world. This process gives the whisky an unrivalled smoothness of flavour, creating a new breed of Scotch that’s sherried, ultra smooth and easy to drink.

The Scotch Whisky Masters is in its 4th year and forms part of The Spirit Masters series, which are fast becoming one of the most respected and high profile trade competitions in the industry, attracting a vast number of entries from leading brands all over the world.

The Naked Grouse is available in high end bars and retail outlets such as Royal Mile Whiskies, Vintage House, Master of Malt, Tesco, Asda or from The Whisky Exchange window below:


About The Famous Grouse Family

The Famous Grouse Finest, the original member of the Famous family, is now flanked by a range of whiskies to appeal to different consumers and consumption occasions:

The Famous Grouse is smooth with a chocolate orange flavour with a long, slow finish.
The Snow Grouse is a delicate and vanilla sweet – perfect for serving straight from the freezer.
The Black Grouse is rich, spicy, sweet and smoky and is best served neat or on the rocks.
Finally The Naked Grouse, famously smooth, ultra sherried whisky ideally served on the rocks or long in your preferred cocktail.

About The Famous Grouse

The Famous Grouse is the no. 1 whisky in Scotland and no. 6 blended whisky worldwide.
The Famous Grouse is exported to over 100 countries.
Created in 1896 by founder Matthew Gloag, it was originally called The Grouse Brand. The brand became so popular that on August 12th 1905 it was renamed The Famous Grouse.

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