Royal Salute and Polo
The Whisky Boys love the idea of the iconic and luxury Royal Salute getting associated with such an impressive game as polo, with all the pomp and Royalty that will be in attendance. We are just jealous not to be there. Hope the weather is glorious and all have an outstanding time.
SENTEBALE POLO CUP SPONSORED BY ROYAL SALUTE
Luxury Scotch whisky Royal Salute is proud to announce its official support as title sponsor of the Sentebale Polo Cup, which will take place on Sunday 12 June 2011 at the stunning Coworth Park in Berkshire, England.
Playing at the Sentebale Polo Cup sponsored by Royal Salute will be the co-founder of the charity, Prince Harry and his brother the Duke of Cambridge. The brothers will play on opposing teams in what promises to be a thrilling and closely fought contest attended by distinguished guests from all over the world.
A keen follower of polo, His Grace Torquhil Ian Campbell, the 13th Duke of Argyll will also join the crowd during the three-game round robin which will be followed by a VIP dinner and after party hosted by Royal Salute.
Christian Porta, Chairman and CEO, Chivas Brothers says, “We are delighted to be welcoming such an esteemed group of guests at Royal Salute’s first partnership with Sentebale. Royal Salute is honoured and delighted to be partnering with Sentebale so that they may continue their noble work for the people of Lesotho.”
Sentebale was founded by Prince Harry and Prince Seeiso from the Lesotho Royal family in response to the plight of the neediest and most vulnerable of Lesotho’s people.
The Sentebale Polo Cup sponsored by Royal Salute further highlights the whisky brand’s growing commitment to international polo, with sponsorships of some of the world’s most prestigious polo events currently spanning China, India, Dubai, Brazil, and the UK.
About Royal Salute
The pinnacle of Scotch whisky, award-winning Royal Salute was first created as a tribute by Chivas Brothers to Her Majesty Queen Elizabeth II upon her coronation in 1953. This defining luxury whisky has a very powerful and sophisticated style, and has become the world’s leading luxury Scotch whisky brand.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements
For further information:
Visit: www.chivasbrothers.com
Or contact:
Michelle Williams
Senior Account Manager
Richmond Towers Communications
Email: michelle@rt-com.com
Tel: +44(0)2073887421
I have looked at some campaign material for Chivas’ “Age Matters” and it seems to suggest/claim(??!!) that the age of a whisky guarantees its quality – not true
Yes, age is important but you can put new whisky (top quality) into a “spent” cask and leave it there as long as you want – age will have lttle or no impact on the quality of the product – a bit like using spent teabags to make tea!!
An ex-Chivas employee tells me that Chivas have recently stopped recording the “maturation potential” of casks so their claims age and guarantees of quality do not stack up IMHO – time will tell!!