SMWS Unveil Trio of Exclusive Islay Whiskies for Fèis Ìle

Almost time for Islay, one of the most anticipated whisky festivals of the year.  This year the society has gone all out with a jam-packed itinerary of Whisky events on Friday 26th May, where you will also be one of the first to be able to purchase one, two or all three of 2017’s festival bottlings.  10.113 a 10yo Bunnahabhain, 3.299 a 20yo Bowmore and a 29.211 a 21yo Laphroaig.

Official press release below…



The Scotch Malt Whisky Society is celebrating its presence at the Islay Festival of Music and Malt with the release of three outstanding peaty single cask whiskies

For those fortunate enough to be travelling to the Islay Festival of Music and Malt (Fèis Ìle26 May – 3 June 2017), The Scotch Malt Whisky Society will launch three special single cask Islay whiskies exclusively at the event.

The bottles will be available, while stocks last, online at and at the Society’s UK venues from Thursday, 1 June. However, those attending the festival will have early access from Friday, 26 May.

The whiskies making up the distinguished trio of rare single cask Islay whiskies are called ‘The Crowd Pleaser’, ‘Sweet Smoke on the Water’ and ‘Jazzy Jousting Hastlitude’.

‘The Crowd Pleaser’ is a 10-year-old whisky from a second-fill ex-bourbon barrel from the Society’s Heavily Peated flavour profile, described as having notes of “old first aid kits and sweet hot smoked salmon”. Only 186 bottles are available.

‘Sweet Smoke on the Water’ is 20 years old and matured in a second-fill French hogshead. From the Society’s Peated flavour profile, it delivers notes of “smoked duck and ribs with sticky glaze”. Only 252 bottles are available.

The oldest of the three, ‘Jazzy Jousting Hastlitude’, is 21 years old and matured in a first-fill American oak Pedro Ximenez hogshead. Again from the Peated profile, the Tasting Notes describe this whisky as having hints of “tarte tatin, treacle toffee, herbal smoke”. From one of the whisky world’s most iconic distilleries, only 228 bottles are available.

International roll-out

All three bottlings will be available at some of the Society’s partner bars in France and Germany, which will be offering special Fèis Ìle-themed whisky flights and hosting events in celebration of the festival. More information on these events can be found at

In addition, the Society’s branches in USA and Australia will also be staging special Feis Ile tastings over the course of the Islay Festival to celebrate the festival and the release of these new whiskies.

Helen Stewart, senior brand manager for the Society, said: “The eyes of the whisky world will be focused on Islay for Fèis Ìle and we wanted to release some incredible single cask whiskies in honour of the event. These three special whiskies reflect the variety of flavours within our Peated and Heavily Peated flavour profiles and are sure to appeal to fans of peaty Islay whisky.”

‘Flavour of Islay’ events

Those attending the festival will be able to purchase the bottles at three ‘Flavour of Islay’ events hosted by the Society at Islay House, Bridgend throughout Friday, 26 May.

These separate masterclasses will feature tastings of different local produce in order to investigate the importance of flavour, which lies at the heart of the Society’s approach to whisky.

The first pairing is a peaty SMWS whisky with 100% Ecuadorian, organic Pacari chocolate. The second takes a local approach to the old tradition of drinking a ‘Hauf an’ a Hauf’, by matching three whiskies with Islay Ales. Finally, later in the evening, the drams are paired with half a dozen juicy and fresh local oysters.


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