Fine Malt Whisky Cellar

We would like all our readers to have a wee read through this Press Release below and then go to their website ( ) and check out the virtual Cellar. Here you can view many grand Whiskies but also get the full information on them together with the ability to purchase.

The Whisky Boys found this to be new and inovative and a welcome addition to the world of Whisky. We will certainly be visiting this site for information and for price comparison, and we would suggest that all our readers do the same.

We are also looking forward to many new additons to the cellar, which we would expect to be added soon.

Borderless Luxury – Transforming the Online Whisky Trade

Wednesday 3rd November 2010, officially launches the Fine Malt Whisky Cellar, the first ever virtual platform to offer a fully immersive environment in which users can access some of the finest malt whisky brands on the market.

Supporting this new venture Uché Okonkwo, Executive Director & Founder, Luxe Corp, Author of Luxury Online says: “Elitemarket fine-malt-whisky-cellar-balblair-storepresents a platform that focuses on an immersive virtual luxury experience, which complements the spirit of luxury. I am pleased that the luxury industry finally has an online destination that befits luxury brands.”

Andrew McErlain, founder and CEO of said: “This is a momentous step for the online luxury goods market as well as an important development for the British web industry.

The Fine Malt Whisky Cellar showcases some of the finest brands available on the luxury market. For the first time whisky connoisseurs from around the world can visit dedicated virtual stores, bespoke for each brand, offering an unparalleled choice of fine malt whisky. Furthermore, visitors are presented with tasting notes along with essential information on the product.

Consolidated on one website, the consumer will be able to view, research and purchase multiple brands effortlessly from the comfort of their own homes”.

The Cellar is initially launching with four brands (The Dalmore, Fettercairn, Balblair and Old Pulteney) but will be adding further varieties, including Isle of Jura and Ben Nevis in the next few months.

The excitement is not just about the brands which are represented but also the depth of the range available fine-malt-whisky-cellar-dalmore-storeacross each of the brands,  for example on Dalmore and Fettercairn this will be the most complete collection of their fine malts available anywhere on the web. Similarly, for Balblair and Old Pulteney, there is a tremendous range available within the virtual stores and visitors to the site will be able to buy the newly released Balblair 1978 vintage which has limited availability elsewhere.

The exclusive launch event will include a tasting of the afore-mentioned brands and presentations by David Robertson, Rare Whisky Director at The Dalmore and Andy Hannah, Brand Manager of Balblair.

David Robertson, Rare Whisky Director at The Dalmore said: ‘We are delighted to be involved in such a ground breaking and stylish partnership. The Dalmore continues to attract discerning consumers globally following our radical make over ~ confirmed very recently when a single bottle of our 64 year old Trinitas was acquired for a world record £100,000! Proof, if yet more proof was needed, of our whiskies sublime quality and revered status. Visibility in Elite Market with its high end graphicfine-malt-whisky-cellar-fettercairn-stores and intimate shopping experience is a match made for The Dalmore. Delivering a memorable shopping experience is fundamental to our success and allows discerning connoisseurs, epicureans, collectors and investors the chance to truly assess before they acquire.’

Andy Hannah, Brand Manager at Balblair said: “We are delighted to be working with on this exciting project. As a premium brand with a global reach and a reputation for innovation, it fits well with the brand strategy. Balblair is the only malt that releases Vintages exclusively, so it makes sense for us to have a presence in a virtual luxury world”.

Margaret Mary Clarke, Senior Brand Manager for Old Pulteney commented: “This exciting new partnership provides the perfect platform to reach new international markets within the luxury goods sector. Old Pulteney Single Malt Scotch Whisky is firmly established as a quality choice for malt whisky enthusiasts worldwide and we are delighted to partner with to showcase our award-winning expressions to an online global audience.”fine-malt-whisky-cellar-old-pulteney-store, brings together the very best luxury products in a visually stunning environment, and can be viewed at

The launch of the Fine Malt Whisky Cellar will be followed by the Luxury Ski Retail area (launch date 25th November), the Marina (with a special focus on Super Yachts), Jewellery and Watches, Fashion and Leather Goods and, of course, wider expansion of the Wines & Spirit Cellars.

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