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	<title>
	Comments on: Royal Salute and Polo	</title>
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		<title>
		By: Richie Burrows		</title>
		<link>https://whiskyboys.com/2011/06/13/royal-salute-and-polo/#comment-69533</link>

		<dc:creator><![CDATA[Richie Burrows]]></dc:creator>
		<pubDate>Mon, 20 Jun 2011 11:33:16 +0000</pubDate>
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					<description><![CDATA[I have looked at some campaign material for Chivas&#039; &quot;Age Matters&quot; and it seems to suggest/claim(??!!) that the age of a whisky guarantees its quality - not true

Yes, age is important but you can put new whisky (top quality) into a &quot;spent&quot; cask and leave it there as long as you want - age will have lttle or no impact on the quality of the product - a bit like using spent teabags to make tea!!

An ex-Chivas employee tells me that Chivas have recently stopped recording the &quot;maturation potential&quot; of casks so their claims age and guarantees of quality do not stack up IMHO - time will tell!!]]></description>
			<content:encoded><![CDATA[<p>I have looked at some campaign material for Chivas&#8217; &#8220;Age Matters&#8221; and it seems to suggest/claim(??!!) that the age of a whisky guarantees its quality &#8211; not true</p>
<p>Yes, age is important but you can put new whisky (top quality) into a &#8220;spent&#8221; cask and leave it there as long as you want &#8211; age will have lttle or no impact on the quality of the product &#8211; a bit like using spent teabags to make tea!!</p>
<p>An ex-Chivas employee tells me that Chivas have recently stopped recording the &#8220;maturation potential&#8221; of casks so their claims age and guarantees of quality do not stack up IMHO &#8211; time will tell!!</p>
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